Dormentor, Inc produces converts and markets packaging products including boxboard, container board, and numerous other specialty packaging products. In an attempt to increase its organic growth, the company decides to introduce new products
It asks the managers and employees to send in ideas for new products. Before launching products based on any of these ideas, what are the stages that the company has to go through?
The following are the steps that Dormentor has to go through before launching:
1. It must screen the ideas that are obtained.
2. The ideas that pass the screening should be concept tested.
3. After concept testing a few are screened out and the remaining should be placed for product development.
4. After developing the product, product has to be test marketed. Ideas that are successfully test marketed can be launched.
You might also like to view...
The sales funnel model of classifying prospects involves:
A) assigning each prospect a rating B) using multiple factors to classify prospects C) determining where a prospect is in the sales process D) counting all prospects equally E) asking directed questions to prospects
The computed EOL will be the same as the computed
A) EMV. B) unit normal loss. C) break-even point. D) EVPI. E) None of the above