According to Soat (2009), the most important business objective of social networking is
A) business model innovation.
B) increasing customer loyalty.
C) generating more word of mouth.
D) improving partner relationships.
C
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How could the value of employee volunteer programs be enhanced for a firm to best align these programs with strategic philanthropy goals?
A. Volunteer programs could be geared toward improving the morale of the employees who participate B. Companies could heavily advertise their volunteer efforts to create a more favorable public image. C. Volunteer programs cold emphasize synergies between employees' current and future job-related aptitudes and nonprofit needs. D. Volunteer programs could be oriented to benefit the community immediately surrounding the firm
The Sherman Antitrust Act makes it illegal for brokers to collude in order to maintain a high commission fees and for agents to boycott a "cut rate" broker's listings.
a. true b. false