When extending a product to an overseas market, what type of governmental influences must be considered?
A) cultural preferences
B) size and packaging
C) language differences
D) tariffs and trade barriers
E) business customs
Answer: D
Explanation: When selecting a country, companies must take into consideration the type of government, market-entry requirements, tariffs and other trade barriers, cultural and language differences, consumer preferences, foreign-exchange rates, and differing business customs.
Business
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Negative assertion involves neither agreeing nor disagreeing with the criticism
Indicate whether this statement is true or false.
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