Which of the following defensive strategies allows a business to exit a market slowly?
A) a monetize market strategy
B) a disintermediation market strategy
C) a divest market strategy
D) a harvest market strategy
E) an optimize market strategy
D
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A database marketing program provides the tools to personalize messages and keep records of the types of communications that work and those that do not work
Indicate whether the statement is true or false
Which of the following steps in ethical decision making is most likely to help businesspeople know if their decision process is working and if changes should be made to ensure greater compliance with a code of ethics?
A. Judging the ethics of the proposed decision B. Auditing past decisions C. Establishing a moral intent D. Involving in moral imagination E. Identifying the concerned stakeholders