A low-cost focus strategy offers products or services to a small range of customers at the lowest price available on the market

Predicting consumer behavior by concentrating on the motives of purchasing involves using a(n):

A) product-specific research approach B) psychological approach C) sociological approach D) anthropological approach

Random error affects the measurement in a constant way and represents stable factors that affect the observed score in the same way each time the measurement is made

Indicate whether the statement is true or false