Sandra decided to become a nurse after several years as an elementary teacher. She still wanted to help people but in a different manner. Sandra's case is an example of which of the following?

To ________, a marketer would most likely ask target audience members whether they remember the message, how many times they saw it, and what points they remember

A) select a message source B) collect feedback C) select a message channel D) plan a media purchase E) design a marketing appeal

Performance improvement goals are appropriate when

a. The employee's behavior is stellar b. The employee does not have the skills to do the job c. The employee has a bad attitude d. The employee's behavior must change