Grouping customers with similar characteristics, behaviors, and needs is known as ________
A) a marketing mix
B) market development
C) social commerce
D) market segmentation
E) market penetration
Answer: D
Explanation: The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
Business
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Ads in a European print campaign for Boeing shared basic design elements, but the copy and the visual elements were localized on a country-by-country basis. This is an example of pattern advertising
Indicate whether the statement is true or false
Business
Scanner panels with cable TV are used primarily for all of the following purposes EXCEPT:
A) promotional mix analyses. B) copy testing. C) new product testing. D) positioning. E) distribution channel selection.
Business