What are the two types of affective message strategies? Define both
What will be an ideal response?
1. Resonance advertising connects the product with the consumer's experiences in order to build bonds.
2. Emotional advertising ties emotions to product recall and choice.
Business
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External customers are often best for evaluating an employee's ________
A) interpersonal behaviors B) job performance C) completion of job requirements D) teamwork skills
Business
Nominal interest rates are the sum of two major components: the real interest rate and the maturity premium
Indicate whether the statement is true or false.
Business