Which term refers to whether a value is seen as positive or negative?

A) valence
B) intensity
C) superiority
D) inferiority

A

Communication & Mass Media

You might also like to view...

In Toulmin's Model of Argument, the claim, evidence, and warrant make up the three primary and essential elements or an argument

Indicate whether the statement is true or false

Communication & Mass Media

All of the following are assumptions that guide Groupthink EXCEPT that

A. group problem solving is primarily a unified process B. groups work in ways that discourage homogeneity C. conditions in groups promote high cohesiveness D. groups and group decision making are frequently complex

Communication & Mass Media