Why is research even more important to public relations practitioners today than it was just a decade ago?
What will be an ideal response?
In an era when resources are scarce, management craves data—facts and statistics, in particular—that contribute and support the bottom line as well as overall business goals. With management guided by quantitative, empirical measurements, researched data provides a currency that professionals can exchange when they are seeking management buy-in for programs and actions. It provides proof that is more logical, that demonstrates more clear thinking when it applies to audiences—including their likes and dislikes—and effective messages for those audiences.
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The Brighton Dental Corporation prepays the rent on its dental office. On July 1, the corporation paid $18,000 for 6 months of rent
How much Rent Expense should Brighton Dental Corporation record the three months ended September 30 under the accrual basis? Why? What will be an ideal response
Additional standard deduction amounts are allowed for blindness and 65 years of age or older
Indicate whether the statement is true or false