What role do organizational values play in crisis planning?

What will be an ideal response?

The core values of an organization play an important role in all aspects of crisis planning. They
identify the limits within which the organization is willing to operate. They also provide guidance in
deciding what is important and who the most important stakeholders are. Crisis planning is not just a
practical matter; it is an ethical matter, as well. Considering the consequences - to those both inside
and outside of the organization - of being ill prepared, there is a moral obligation to plan for the
worst. Many organizations plan only technical contingencies required for responding to a potential
crisis. They should also be prepared to address the public perceptions that will arise.