The individual who is responsible for a specific brand or line of products is the:

A) agency account executive
B) brand manager
C) media buyer
D) media planner

B

Business

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Human welfare, want satisfaction, and profits are the three considerations underlining the concept known as ________.

A. societal marketing B. customer-driven C. sales-driven D. production

Business

According to the Uniform Guidelines on Employee Selection Procedures (UGESP), to the extent that the setting and manner of administration of a selection method fail to measure the work situation, the lesser the need for other validity evidence for

that selection method. Indicate whether the statement is true or false

Business