How should a website be formatted to keep it compelling and reader-oriented?
A) Use the inverted pyramid.
B) Use the direct approach.
C) Use a persuasive model.
D) Use the indirect approach.
E) Use the AIDA model.
Answer: A
Explanation: A) In an environment that presents many reading challenges, compelling, reader-oriented content is a key to success. Wherever you can, use the inverted pyramid style, in which you cover the most important information briefly at first and then gradually reveal successive layers of detail—letting readers choose to see those additional layers if they want to.
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Select the four factors required for marketing to occur.
A. a desire to turn a need into a want B. a way for the parties to communicate C. two or more parties with unsatisfied needs D. something for the parties to exchange E. a desire for the parties to have their needs satisfied F. a universal form of payment
Nonverbal communication includes your facial expressions and body movements, but not how you dress or how close you stand to other people.
a. true b. false