________ software solutions consist of a series of integrated modules

Without specifying the criteria for evaluating competing products, customers are asked to rate the degree to which they can differentiate two competing products

This technique of capturing customers' views about competing products or services is called ________. A) the rotational axis analysis B) perceptual mapping C) the emphatic method D) benchmarking E) product positioning

________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering

A) Total customer cost B) Total customer benefit C) Total benefits of ownership D) Value proposition E) Value delivery system