What is the act or practice of envisioning things in a perfect or idyllic form?

A) Pessimism B) Naiveté C) Optimism D) Idealism

D

Business

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A performance management module is useful for empowering employees and managers by giving them easy access to all their relevant information

Indicate whether the statement is true or false

Business

In the seven-step planning cycle used to create strategic advertising designed by Avrett, Free, and Ginsberg, what advertising discipline is employed?

A) media planning B) account planning C) SWOT analysis D) prospect definition E) audience analysis

Business