If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers

Marketing guru Philip Kotler advocated for expanding the traditional "four Ps" of marketing, designating public relations the fifth "P."

Indicate whether the statement is true or false

In business writing, the topic sentence of a paragraph is

A) usually implied and is rarely included in the paragraph. B) generally explicit and is often the first sentence in the paragraph. C) often vague and is usually placed in the middle of the paragraph. D) most often understated and normally is the last sentence in the paragraph.