What are the four basic marketing issues managers must address?
What will be an ideal response?
The four basic marketing issues are how to develop the firm's product, how to price the product, how to sell the product, and how to distribute the product.
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Which of the following is recognized as the most important qualitative research procedure?
A) the focus group B) the depth interview C) the quantitative survey D) the experiment E) the projective technique
If you are considering trading in a used car when you purchase your new one, it is best to
A) tell the dealer right away so that your trade-in credit can be calculated against the purchase of your new car. B) not trade the car in, but rather sell it yourself to someone else. C) make the trade-in deal a separate transaction from the new car deal. D) not be too concerned about the value given, since dealers are required to give you at least blue book value.