How do successful companies recruit and train their salespeople? What are the objectives of most sales force training programs?

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Though there is no set method for hiring the right sales people, successful sales people generally have good personal skills, good listening skills, the ability to work independently as well as part of a team, the ability to manage a budget, and the ability to quickly resolve problems. In looking for people with these skills, some companies give sales applicants formal tests, while others use an extensive interviewing process. This may include strong candidates accompanying existing staff on sales calls. Following selection, ongoing training must be conducted. Most companies train their salespeople through sales meetings that incorporate product training, sales training, and personal-development training.

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