Web journalists should be able to think about how the information is presented, layer ing, as well as how it is reported

Communication

What will be an ideal response?

Why is communication an art rather than a science?

a) Because effective communication involves understanding the unique nature of different audiences and selecting strategies to adapt to that uniqueness. b) Because effective communication means having a large repertoire of communication behaviors. c) Because effective communication involves learning appropriate recipes for success and applying them when circumstances warrant. d) Because effective communication means finding out what the audience wants and giving them what they want.