Which of the following statements BEST describes the communication of a company where all communication takes place via electronically-transmitted verbal communication?
A) Their communication lacks credibility.
B) Their communication is not as rich as it could be.
C) Their communication is very inefficient.
D) Their communication is not effective.
B
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In order to encourage innovation, managers should ______ team members.
-empower -discipline -carefully and closely monitor -micromanage the attitudes of
In terms of the public relations aspect of cause-related marketing, for companies to benefit the company should:
A) make sure the public is always aware of any cause-related marketing they support B) spend some money to publicize causes, but the amount should not be significant C) not publicize causes because the public will think any effort to do so is shameless self-aggrandizement D) spend approximately 25 percent of whatever is given to a cause on publicizing the cause