How can a company build a successful premium program?
What will be an ideal response?
• Match the premium to the target market
• Reinforce the firm's image with the premium
• Tie the premium to the firm's products
• Make the premium in sufficient quality
• Integrate with the overall IMC approach
Business
You might also like to view...
What is the current going rate for a franchise in the NFL?
A. $140-160 million B. $600-800 million C. $100-200 million D. $200-300 million
Business
In the absence of a written agreement in a partnership, partners are required to share profits equally
Indicate whether the statement is true or false
Business