Single sourcing for a product is used to
A) guarantee the supplier sufficient business when the supplier has to make a significant buyer-specific investment.
B) ensure a degree of competition.
C) ensure the possibility of a backup should a source fail to deliver.
D) control all possible sources of supply in the market.
Answer: A
Business
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Indicate whether the statement is true or false.
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A market is
A) a place where businesses are bought and sold B) a group of potential customers for a particular product or service C) a group of entrepreneurs D) a step in the product planning process
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