Which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?
A) problem-solving research
B) problem-identification research
C) problem-manipulation research
D) problem-correction research
E) problem exception
B
Business
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What is the similarity between direct and indirect formats for recommendations?
A) Both position the recommendation in the same place. B) Both omit mention of potential objections. C) Both specifically identify the proposal in the subject line. D) Both begin with information putting the situation in context. E) Both conclude with a call to action.
Business
Given the following net cash flows, determine the IRR of the project: (to the nearest whole percent)
Time Net Cash Flow 0 $1,520 1 -$1,000 2 -$1,500 3 $500 A) 36% B) 32% C) 28% D) 24% E) 20%
Business