How is joint venturing more risky and complex than merely exporting?
What will be an ideal response?
With a joint venture, a company joins forces with another foreign company to produce or market products or services. With a joint venture, the company is not merely producing domestically and then shipping abroad; the company is working hand-in-hand with a foreign company toward a common purpose. Exporting requires a smaller financial commitment, and exporting relationships are easier to sever than joint ventures are.
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In the context of brand name development, which of the following is true about an invented name?
A) It is built from root words and morphemes. B) It aims to evoke a positive attribute or a feeling. C) It is associated with an experience. D) It is based on the names of company founders. E) It strives to build an association between the brand name and the core function of the brand.
A 401(k) plan is which of the following types of retirement benefits?
A) defined contribution B) defined benefit C) qualified benefit D) nonqualified benefit