To generate new ideas for marketing their new product, a company invited all the marketing managers from different regions for their respective input
The facilitator went through a five-step process to project ideas, and the participants then ranked the ideas to choose the best. What is the technique applied here?
a) Nominal grou
b) Reflective thinking
c) Delphi
d) Individual evaluation
A
Communication & Mass Media
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What is the study of scents and smells and how people perceive and process information
about scents and smells? A) kinesics B) proxemics C) olfactics D) haptics
Communication & Mass Media
Asking a rhetorical question, telling a startling statistic, providing a quotations, telling a story, using
humor, or referring to a recent event are all A. ways to establish relevance. B. ways to establish speaker credibility. C. ways to capture attention. D. ways to preview a speech.
Communication & Mass Media