Which of the following statement about auditorium testing is incorrect?
a) Usually, 15-30 people are invited to a large room and asked to listen music
b) Usually, between 200 and 800 hooks are tested
c) Respondents are generally paid $25-$150 for their cooperation
d) Auditorium music testing is designed to test only recurrents and oldies
a
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The aspect of communication that focuses on WHAT is said, including new information, ideas, and suggested actions, is referred to as _____
a. content b. relational c. intention d. implication e. context
Answer the following statement(s) true (T) or false (F)
1. Convergence is the process of bringing together the characteristics of multiple media on the Internet. 2. The video game Grand Theft Auto V made more money that the movies Avatar and Titanic combined. 3. Magazines often warn prospective advertisers when they might be publishing content that would reflect negatively on the advertisers’ products. 4. The Public Relations Society of America’s Statement of Professional Values says that PR professionals should be willing to say whatever is necessary to the media to protect their clients’ reputations. 5. Several Russian journalists have been murdered or have died under mysterious circumstances after criticizing the Russian government.