Which of the following is a potential issue associated with using standard tests for the Big Five in cross-cultural personality research?
A) The Big Five are only found in Western cultures.
B) Researchers in other countries would not understand what the "Big Five" refer to.
C) The research may miss other personality factors, not found in Western cultures.
D) Answering questions about personality violates social norms in most non-Western cultures.
Answer: C
Rationale: Although the five-factor structure has been found in other cultures, tests designed using Western populations could lead researchers to miss factors not found in WEIRD cultures. As it turns out, researchers
in China have identified some different factors, including interpersonal relatedness—which is composed of harmony, tradition, and relationships with others— as well as a dependability factor.
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Placing subjects in experimental groups such that each subject has an equal probability of ending up in any group is referred to as
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