Over the past decade, the number of exchanges has:

Product homologation is a term used in many countries to

A. describe the changes mandated by the local product and service standards. B. describe the influence of the manufacturing country on a consumer's perception of a product. C. define the process by which innovation spreads in a new market. D. describe the process of establishing new technical standards for a product. E. describe the process of marketing products similar to the ones already on the market in a manner as congruent as possible with existing cultural norms.

While some cultural concepts apply in both national and organizational settings, some don't. In what context should the competing values framework be utilized?

A) National B) Social C) Cultural D) Organizational