A ________ scale is one in which people will respond the same to an identical or similar question. A ________ scale truly measures the construct under study

A) reliable; valid
B) valid; reliable
C) valid; valid
D) valid, valued
E) none of the above

A

Business

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Economies of scale is a concept used in this approach to developing competitive advantage

A) price-based advantage B) brand-based advantage C) customer focus advantage D) differentiation advantage

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The throwaway items in a negotiation have a higher priority than other issues

Indicate whether the statement is true or false

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