The first generation Apple iPod was introduced in 2001 and sold for $500. The following year a mini version was introduced for $250. Apple initially used a ________ strategy to price their digital music innovation
A) market-skimming
B) target costing
C) deceptive
D) market-penetration
E) predatory
A
Business
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Which of the following comes directly from external customers?
A) bill of materials B) independent demand C) dependent demand D) order quantity
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To be successful, a differentiation strategy must create the perception of value in the customer's eyes
Indicate whether the statement is true or false.
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