The statement: "Handguns claimed the lives of more than 11,000 Americans in 2010" is an example of a(n) ________ claim.

A. conceptual
B. opinion 
C. factual 
D. scientific 

Answer: C

Communication & Mass Media

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Which of the following is NOT listed in the textbook when

providing information on using a color wheel?a. Complementary a. Triadic b. Triaminic c. Tetradic d. These are all noted in the section on using a color wheel.

Communication & Mass Media

At the outset of an advertising campaign, the creative team should:

a. Understand that potential lawsuits will control the creative process b. Be aware of potential legal issues before production begins c. Be unconcerned about lawsuits; that is the client's concern d. Get legal advice from at least three different sources

Communication & Mass Media