In his speech on the effects of Hurricane Katrina, James incorporates the story of a fictional family throughout his speech to help draw his audience in emotionally. This would be an example of a(n):

a. personal testimony

The traditional PR models used since 1979 are adequate for planning successful PR campaigns today

Indicate whether the statement is true or false

Tubbs provides an example about the University of Chicago School of Business applicants being required to submit up to four PowerPoint slides about themselves. This is one example of how _________ is becoming more and more important in today’s business world.

A. Technology B. The ability to synthesize and summarize C. Standing out from the crowd. D. Creativity