Why is it important to consider marketing as an investment rather than as an expense?
What will be an ideal response?
Considering marketing as an investment rather than an expense is critical because this distinction drives firms to use marketing more strategically. The ROMI concept heightens the importance of identifying and tracking appropriate marketing metrics.
Business
You might also like to view...
The marketing results from direct mail are difficult to measure
Indicate whether the statement is true or false
Business
The two most basic inventory questions answered by the typical inventory model are:
A) timing of orders and cost of orders. B) order quantity and cost of orders. C) timing of orders and order quantity. D) order quantity and service level. E) ordering cost and carrying cost.
Business