Which of the following situations would not qualify for the fair use exception to U.S. copyright law?
A) A professor clips a newspaper article just before class and distributes copies of it to his class.
B) A journalist quotes a paragraph from a book in a review of the book.
C) A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.
D) Google posts thumbnail images of books in the Google Book Search Project.
C
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Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases
Indicate whether the statement is true or false
The Bookworm began delivering books directly to customers through mail instead of selling through brick-and-mortar companies. This is an example of ________
A) indirect marketing B) disintermediation C) franchising D) exclusive distribution E) intensive distribution