Discuss how social media has affected the listener's attention span.

What will be an ideal response?

- The trend to make message short and simple has become even more common with the advent of social media.
- Television viewers were accustomed to changing the channel and not paying attention for long. When social media came into play, this trend became even more predominant.
- Frequent exposure to short messages, such as emails and texts, weakens the listener's ability to process and evaluate longer messages.
- Speakers need to be aware of this cultural change.

Communication & Mass Media

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