Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?
a. two-step flow theory
b. inoculation theory
c. diffusion of innovations theory
d. uses and gratification theory
c. diffusion of innovations theory
Communication & Mass Media
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A stock issue of factual argumentation is to ask if there is a proposal to resolve the
reason for change. Indicate whether the statement is true or false
Communication & Mass Media
To evaluate a conclusion, ask yourself how well the speech signals the end of the speech, reviews main ideas, provides psychological closure, and ends memorably
Indicate whether the statement is true or false
Communication & Mass Media