Which of the following asserts that a new product must pass through a sequential process with a public before it is adopted?

a. two-step flow theory
b. inoculation theory
c. diffusion of innovations theory
d. uses and gratification theory

c. diffusion of innovations theory

Communication & Mass Media

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A stock issue of factual argumentation is to ask if there is a proposal to resolve the

reason for change. Indicate whether the statement is true or false

Communication & Mass Media

To evaluate a conclusion, ask yourself how well the speech signals the end of the speech, reviews main ideas, provides psychological closure, and ends memorably

Indicate whether the statement is true or false

Communication & Mass Media