In a short essay, discuss environmental scanning and competitive intelligence
What will be an ideal response?
Answer: Managers in both small and large organizations use environmental scanning, which is the screening of large amounts of information, to anticipate and interpret trends and changes in the business environment. Extensive environmental scanning is likely to reveal issues, trends, and concerns that could affect an organization's current and planned activities.
One of the fastest growing areas of environmental scanning is competitive intelligence. Competitive intelligence is a process by which organizations gather information about their competitors and get answers to questions such as Who are they? What are they doing? How will what they're doing affect us? Competitive intelligence doesn't have to involve spying. Advertisements, promotional materials, press releases, reports filed with government agencies, annual reports, want ads, newspaper reports, and industry studies are all examples of readily accessible sources of information for competitive intelligence. Many firms also regularly purchase and analyze competitors' products to learn about new technical innovations.
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The Transfer Disclosure Statement (TDS) requires a broker to:
a. visually inspect the property and inform the buyer of any material facts. b. inspect the common areas in a condominium community. c. inspect the inaccessible areas of the property. d. pay for a mold and radon gas inspection.
The fact that computers, the Internet, and electronic information transfer have yet to make an impact in rural areas is a consideration found in the ________ of the framework for international marketing research
A) information and technological environment B) sociocultural environment C) structural environment D) government environment