________ branding consists of activities and processes that help inform and inspire employees about brands
A) Internal
B) Personal
C) Individual
D) External
E) Co-
A
Business
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Which of the following is the first stage of the new product development process?
A. Test marketing B. Commercialization C. Feasibility study D. Idea generation
Business
________ is a procedure for determining whether a set of objects can be ordered into an internally consistent, uni-dimensional scale
A) Magnitude estimation B) Q-sort scaling C) Guttman scaling D) None of the above
Business