From the seller's perspective, the only revenue-generating component of the marketing mix is ________
A) distribution
B) price
C) product
D) promotion
E) perception
B
Explanation: B) Price is what must be given up in order to acquire a total product offering. Price is the only revenue-generating component of the marketing mix. Product, promotion, and distribution strategies are all cost components.
Business
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Indicate whether the statement is true or false
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Relational returns include all of the following EXCEPT:
A. Challenging work B. Performance bonuses C. Employment security D. Recognition and status
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