In which of the following situations is the adoption of a survival pricing objective most

appropriate?

A) An electronics maker is introducing a top -of-the-line LCD television range that
incorporates the latest in 3D technology.
B) An automobile firm that specializes in mid-range sedans wishes to project itself as a
maker of inexpensive, yet luxurious cars that can match more expensive supercars.
C) A wholesaler has a large stock of processed foods left unsold after a hurricane alert turned
out to be misplaced.
D) A furniture maker is setting up a new store in an up -and-coming neighborhood in the
affluent part of the town.

C