Christina wanted to find out how her planned persuasive speech advocating an increase in student fees would affect her audience. She briefly discussed her ideas with a few friends to hear their feelings about the topic. Which method of audience analysis was Christina using?

A. formal
B. informal
C. survey
D. focus group

Answer: B

Communication & Mass Media

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Soft evidence rests on opinion or inference

Indicate whether the statement is true or false

Communication & Mass Media

The measurement for counting the number of purchases of individual premium TV events is called

a. Cume shifting b. Churn c. Spin d. Substitution e. Buy rate

Communication & Mass Media