When two parties meet to resolve a conflict, it is important to define the problem in a way that captures both parties' concerns

Shlomtza's Sheets has its checking account plus a line of credit with Superficially Friendly Bank. It draws from its credit line and uses the funds to add to its inventory. What are the results of thee actions?

a) Shlomtza's total assets and total liabilities both increase b) Shlomtza's total assets increase and total liabilities decease c) Shlomtza's total assets and total liabilities both decease d) Shlomtza's total assets decrease and total liabilities increase e) Shlomtza's total assets increase and total liabilities are unchanged f) Shlomtza's total assets and total liabilities are both unchanged

Which of the following is essential to building a strong brand?

A) Increase the sales volume of the products falling under the brand. B) Assign responsibility for brand development activities. C) Reduce the production cost of the products falling under the brand. D) Increase the profit margin for the products falling under the brand.