A ________ approach classifies competitors based on customer attitudes and behaviors

A) customer-based
B) supply-based
C) market-based
D) demand-based

D

Business

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Using ________, a search engine company charges marketers to display sponsored search ads

A) shopbots B) heuristics C) search engine optimization D) search engine marketing E) psychographics

Business

The first step in the market research process is to ________

A) determine how data will be collected B) select samples C) clearly understand the information needed by managers D) set the mission statement for the research E) determine a research design

Business