Stakeholders can use social media to harm companies
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Empowered stakeholders can use the amplifying power of social media to help companies that appear to be acting in their best interests and harm companies that are not. Social media also have the potential to increase transparency, with more eyes and ears to monitor business activities and to use the crowd's voice to demand accountability and change.
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In a vertical analysis of the balance sheet, each line item is shown as a percentage of stockholders' equity
Indicate whether the statement is true or false
Which of the following plays the most important role in government buying?
A) price B) product differentiation C) advertising D) personal selling E) customer relationship management