In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
A) festival and fair
B) sports-related
C) entertainment-related
D) cause-related
B
Business
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On the web, you can generally feel less confident about information that is published by the government and universities
Indicate whether the statement is true or false.
Business
What concept describes overestimating bias in others' decisions and underestimating the bias in our own decisions?
A) Self-serving bias B) Hindsight bias C) Selective perception D) Bias blind spot
Business