When you get married, by law you must have joint credit card accounts instead of individual accounts

Niche-segment strategies differ from mass-market strategy in that niche-market strategies ________

A) address one set of core customer needs of a large market segment B) have no segment focus C) are used when demographics are not distinctive D) are used when the company markets to a closely related attractive segment first E) involve highly refined marketing effort directed at an overlooked, small group of customers

Use Table 14.1 to answer the question. Kalil believes that Alison's would benefit most from smaller shipments of accessories from their chosen supplier. Which supplier would result in the lowest total cost using this criterion?

A) Supplier A B) Supplier B C) Supplier C D) Supplier D