The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior

Which of the following is an advantage of using single sourcing?

A) Suppliers are more likely to remain cost-competitive. B) Buyers are less reliant on one firm to deliver the needed goods without interruption. C) The buyer and seller agree to be each other's customers. D) Consistency of quality of materials input into the product process is greater. E) Buyers have other suppliers to fall back on if one supplier fails.

As material is keyboarded on a desktop computer using word processing, it is held in the computer's random access memory until permanently saved to another medium

Indicate whether the statement is true or false.