The airline and hospitality industries use ________, by which they offer discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires
A) special-customer pricing
B) yield pricing
C) cash rebates
D) location pricing
E) customer-segment pricing
B
Business
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The land over which the easement runs is called the ___________________________ tenement.
Fill in the blank(s) with the appropriate word(s).
Business
Marketers need to set goals
A) that meet government regulatory approval. B) consistent with the long-term mission and vision of their organizations. C) that are understandable only to employees and investors who read the strategic plan. D) only in the event of a crisis. E) when consumers no longer believe that a firm's products are of the highest quality.
Business