High-reliability organizations are structured to work mostly in stable, low-risk industries

The type of technology through which media messages are coded into 1s and 0s for transmission and delivery then decoded into their original appearance for consumers is

A) digital. B) analog. C) mixed media. D) convergent.

A company wants to publicize the uniqueness and benefits of its product line over that of its competitors'. Which type of advertisement will bring maximum benefit in the shortest time?

a) Broadcast advertisement b) Print advertisement c) Point-of-purchase d) Direct mail