"We will be candid, consistent, and confident" is an example of

Sam tells the interviewer that he has 15 years of sales communication even though he has only two years of sales experience. The prospective employer offers him the sales job on the spot. This example illustrates that unethical communication

A) can be easily discovered by the audience. B) is virtuous. C) is always ineffective. D) may, in fact, constitute effective communication. E) makes use of ethos.

The first step that occurs immediately in the introduction is called the _______________________,

Fill in the blank(s) with the appropriate word(s).